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Linda DeFratus
Linda DeFratus
CEO

Linda DeFratus has been fascinated by skin care and make up since high school. Her professional career in the beauty business began in 1961, giving her fifty years of experience in retail, multi-level, contract packaging, raw material sales and management.

Her background includes weekly appearances on a local women’s television program in her hometown of Denison, Texas.

After moving to Dallas in 1972, she wrote and published a popular handbook, “How to Look Younger in Seven Days,” that helps every woman find the best products for her skin.

Over the years, Linda has completed numerous sales, marketing, and people management courses, and has attended Grayson College. She has delivered sales and motivational presentations to large audiences, as well as to local women’s clubs and schools, to teach proper skin care techniques, share product knowledge, and demonstrate how to sell and present products. Ms. DeFratus is also an active member of the Society of Cosmetics Chemists.

A strong believer in the effectiveness of perseverance and a positive mental attitude, Linda DeFratus thoroughly enjoys being an active player in the beauty business. Reach her at LDeFratus@actifirm.com

 
Jaclyn Heironimus
Jaclyn Heironimus
Delightful Project Manager

Jaclyn brings experience, enthusiasm, and an education in art to the Actifirm family. Her background includes eight years working with retail customers, both in person and over the phone. She also holds degrees in art history and graphic design.

As for enthusiasm, when asked why she chose Actifirm she replied, “Iʼm eager to learn new things, I saw the passion Sandra (Director of Interactive Marketing) has for the company and I couldnʼt wait to join in the fun. I enjoy helping people and getting to know their stories.” Needless to say, we enjoy Jaclynʼs energy. Itʼs…exciting!

And what about away from work? “Dexter is my Aussie shepherd mix and has been with me through it all. When I am not chilling at home with him, I am out and about with friends. I love to sketch and doodle in my free time.”

Reach Jaclyn at jheironimus@actifirm.com

 
Allison West
Allison West
Director of Sales and Marketing

Skin care philosophy: You can truly turn back the hands of time, given the right products and skin care regimen.

Allison’s enjoyment of helping people look and feel great has translated into a successful career in beauty and wellness. Before joining Actifirm, Allison oversaw a national program designed to promote salon businesses, conducting hair and makeup workshops throughout the United States and Canada for crowds of up to 1,000. She was also appointed an advisory board member for the cosmetology industry in Texas and served two consecutive terms. Allison has been published in a variety of magazines, including Meetings and Conventions, Canadian Hairdresser and Vibra Salon. 
This Dallas native brings to Actifirm deep expertise in laser rejuvenation and epilation, chemical peels, facial massage, and lactic and scar therapy. Her high energy level, positive attitude, and results-driven personality make her an asset to the Actifirm team.
Allison is a proud mom to a wonderful son, Cole, and two Pomeranians. An animal lover, she is known to regularly rescue lost dogs or herd wayward turtles across the road.

Favorite Actifirm products: Z Peel, Overnight Sensation, Décolleté Firm

Skin care tip: A high alkaline diet with lots of water is great for your body, especially your skin.

 

» Click here to learn more about the Actifirm Advisory Board

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