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Linda DeFratus
Linda DeFratus
Vice President

Linda DeFratus has been fascinated by skin care and make up since high school. Her professional career in the beauty business began in 1961, giving her fifty years of experience in retail, multi-level, contract packaging, raw material sales and management.

Her background includes weekly appearances on a local women’s television program in her hometown of Denison, Texas.

After moving to Dallas in 1972, she wrote and published a popular handbook, “How to Look Younger in Seven Days,” that helps every woman find the best products for her skin.

Over the years, Linda has completed numerous sales, marketing, and people management courses, and has attended Grayson College. She has delivered sales and motivational presentations to large audiences, as well as to local women’s clubs and schools, to teach proper skin care techniques, share product knowledge, and demonstrate how to sell and present products. Ms. DeFratus is also an active member of the Society of Cosmetics Chemists.

A strong believer in the effectiveness of perseverance and a positive mental attitude, Linda DeFratus thoroughly enjoys being an active player in the beauty business. Reach her at LDeFratus@activeorganics.com

 
Hal Rose
Hal Rose
Vice President

Hal has over 20 years of personal care, technology, and production experience in business operating, development and investment leadership roles. Prior to Active Organics, he spent 6 years as COO and General Counsel for early stage Dallas based media, technology and investment companies.

Hal has had direct responsibility for the launch and development of businesses, and for over $200 million in business acquisitions, technology development and sales, as well as all legal matters.

Hal has also served as a senior executive and general counsel for media, technology, business services and distribution companies. He served in operating and counsel roles for e-business solutions, online media and Internet fulfillment companies. He founded a firm providing outsourced general counsel services to high growth companies and private equity groups throughout the US. He began his career in the private practice of law for a top US and international law firm.

Hal earned an undergraduate degree from the University of Texas at Austin; a J.D. from Southern Methodist University; and has completed the SMU Cox School of Business Management Development Program. Hal is engaged in numerous charitable activities including currently serving on the governing board for the Perot Museum of Nature & Science. He enjoys outdoor activities with his wife and 2 children. Feel free to reach him at hrose@activeorganics.com

 
Sandra Evans
Sandra Evans
Director of Interactive Marketing

Sandra has an addiction to health and beauty and she's always open to trying new things. She is addicted to dry-skin brushing and always starts her mornings with 20oz of warm water with lemon.

Her favorite Actifirm Product is the Actifirm Z-Peel, she uses the 10% daily and gets weekly facials. Sandra shares her Dallas home with her husband, Mark, and their King Charles Spaniel, Niles. His favorite product is the Actifirm Active Skin Soother. Sandra is addicted to Social Media and loves meeting new people. Her hobbies include reading, art history, painting, traveling with friends and family, and yoga. Reach her at sevans@actifirm.com

 
Jennifer Williams
Jennifer Williams
Skin Care Specialist/Inside Sales

Jennifer is definitely the spontaneous one and very versatile, whether it's relaxing and having a spa day, or going go-kart racing, she loves a good thrill. She also enjoys anything related to music, fashion and beauty.

Her favorite product is the Actifirm Z-Facial, it’s a combination of the 15% Z-Peel Plus, the Actifirm Renovation Mushroom Mask and the Actifirm Antioxidant Evening Cleanser. The Actifirm Z-Facial is great for hyper pigmentation. Over time, it diminishes its appearance. It’s like having microderm abrasion in a jar! Feel free to contact her at jwilliams@actifirm.com

 

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