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Why You Need a Serum in Your Skincare Regimen

Posted on: April 1st, 2013 by Elysiann Bishop

Anyone with an interest in skincare has heard about serums, but there is some confusion about this beauty product’s purpose and how serum might fit into your skincare regimen. First of all, a serum is NOT intended to replace a moisturizer or any other skincare product – it is to be used in addition to the rest of your complete skin regimen.

In a nutshell, a serum offers concentrated nourishment to the skin. A serum will generally have a higher level of active ingredients than other skincare products. Most often, serums are found in a gel form, frequently in an oil-free formula. Serums are designed to be applied to the skin after cleansing and before moisturizer.

Estheticians will often recommend a serum to clients whose skin seems to be “in a rut” – needing an extra boost to really glow. Take Actifirm Renovation Serum, for example. This light, clear, oil-free gel is rich in hyaluronic acid and squalane – active ingredients known to attract and bind moisture to the skin. It offers a healthy dose of aloe vera, which moisturizes as it calms and soothes. Antioxidants from Japanese green tea extract target skin-damaging free radicals. In addition, gotu kola, Echinacea, and rosemary leaf extracts help promote collagen synthesis and increase skin firmness. In other words, this is a highly concentrated, highly nourishing, naturally derived boost for your skin!

Renovation Serum may be just the thing you need if you feel that some of your other skincare products aren’t working as well as they once did. This botanically derived serum will not only nourish your skin, but prepare it to optimally accept hydration from your moisturizer. Try applying Renovation Serum after cleansing and before moisturizer morning and evening – it just may be the change your skin needs!

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